David Ellison says AI could be the ‘biggest creative unlock in modern history’
THE SO WHAT
When a studio CEO says AI’s impact on film could surpass CGI, that’s a signal that top-of-house is budgeting for AI-native production, not just post-processing. Content operators should be mapping where AI can collapse pre-production, VFX, and localization timelines now, before new union rules and guild norms harden around current workflows.
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