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Applied AI·September 3, 2026·1 min read

Daydream CEO on AI’s Impact on Back-To-School Shopping

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Back-to-school as an AI shopping test case shows conversational agents are moving from novelty to a primary discovery surface for specific cohorts. Retail and DTC operators should be instrumenting these flows now — what kids and parents actually buy through chat this season will inform how fast merchandising and ad spend shift into agent channels.