DC Studios co-head Peter Safran admits Supergirl 'didn't meet our box office expectations' — but it doesn't sound like it'll force him and James Gunn to revise their ambitious plan for the DCU
THE SO WHAT
A $68 million opening that misses expectations yet doesn’t derail the broader DC Universe plan shows how IP franchises are now managed on multi-film portfolio logic, not single-title P&Ls. If you’re building a content or game universe, align investors and teams around series-level metrics early so one underperformer doesn’t trigger a strategy whiplash.
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