Deepfake Anthony Albanese used in celebrity scams duping Australians out of $7.4m, Asic warns
THE SO WHAT
Deepfake fraud is now a balance-sheet issue for regulators and platforms—$7.4m lost in Australia off one PM’s likeness means identity primitives are failing at consumer scale. If you run consumer finance or marketplaces, accelerate KYC hardening and user education around ‘too-good-to-be-true’ celebrity pitches before this becomes your chargeback line item.
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