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Tech & Innovation·August 5, 2026·1 min read

Disney announces a global deal with TikTok to bring "thoughtfully curated" fan-created short-form videos based on Disney's IP to Disney+'s vertical Verts feed

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Disney piping “thoughtfully curated” TikTok fan videos into Disney+ Verts is a controlled experiment in turning UGC into first-party engagement without losing IP control. If you own a brand with active fan communities, expect pressure to formalize how you surface, license, and monetize their content across your own surfaces.