‘Dolby Atmos in cars is not new anymore. It’s not outstanding’: Loewe is launching in-car audio from the team behind Mercedes’ iconic Burmester sound systems — and says it’s working with a ‘German’ car firm already
THE SO WHAT
Loewe’s move into in-car audio with ex-Burmester talent reflects a broader shift—cars are being specced and marketed as rolling entertainment and living spaces, not just transport. OEMs and suppliers should expect audio, UX, and content partnerships to become core differentiators alongside range and performance.
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