Don't buy Philips Hue's new TV Screen Sync just yet — there's a cheaper setup that also includes the light strip and, confusingly, is also by Philips
THE SO WHAT
Same-brand, overlapping SKUs at different price points are a reminder that consumer electronics roadmaps are optimized for channel coverage, not buyer clarity. If you build in this space, assume comparison content will expose internal pricing ladders quickly—your upsell logic has to survive side-by-side scrutiny, not just retail packaging.
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