Don't buy the Oura Ring 5 this Prime Day — get these deals instead
THE SO WHAT
Discounted Oura Ring 4 and RingConn Gen 2 Air show how fast wearables are commoditizing on hardware while differentiation shifts to software, data services, and ecosystem lock-in. If you build in this space, assume your ASP will compress and design monetization around longitudinal data and insights, not the ring itself.
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