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Tech & Innovation·September 8, 2026·1 min read

Don't pay $400 for Sony's latest headphones — the excellent WH-1000XM5 are down to a record-low of $198 and the smarter buy

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XM5s at $198 while the new flagship sits at $400 shows how fast premium consumer hardware gets repriced into the mass market. If your product competes on “pro” features, assume last cycle’s halo gear is now your baseline competitor on price.