Dynamic Creatures partners with Sixth Wall Studio to bring Hasbro characters to life with robots
THE SO WHAT
Character IP is starting to leak off screens into physical robots—Hasbro licensing into Dynamic Creatures’ mobile platforms is a template for how entertainment brands will test embodied experiences without owning hardware. If you operate in retail, location-based entertainment, or hospitality, assume guest expectations for interactive characters will ratchet up over the next 12–24 months and plan pilots accordingly.
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