Epic v. Apple: Apple proposes commissions on US linked-out purchases of 15% for standard apps, 10% for partner programs and renewals, 5% for Small Business apps
THE SO WHAT
Apple’s proposed 5–15% rake on linked-out purchases keeps the App Store as a toll booth even when payments move off-platform. If you run a consumer app, your unit economics and pricing experiments need to assume Apple still participates in downstream revenue, not just in-app transactions.
READ THE SOURCE
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