EU court adviser says Google’s €1.49B AdSense fine was wrongly scrapped
THE SO WHAT
If the €1.49B AdSense fine comes back into play, it reinforces that EU competition risk is a live, multi-year process, not a one-and-done event. Large platforms and their ecosystem partners should treat contractual exclusivity and default-preference deals as provisional, with contingency plans for abrupt policy reversals.
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