Euka expands to Instagram after helping brands generate $4B in TikTok Shop sales
THE SO WHAT
A creator-commerce infra player that’s already driven $4B on TikTok Shop now wiring into Instagram plus Shopify fulfillment shows how fast retail is shifting to distributed salesforces. Brands that still treat creators as “influencers” instead of an extension of their channel ops are leaving leverage on the table.
READ THE SOURCE
MORE FROM THE WIRE
Tech & InnovationLondon home gets UK's fastest ever internet connection, but 8.5Gbps fibre comes at a cost — exactly £300 per month
An 8.2 Gbps symmetric line into a single London home at £300/month is a preview of prosumer-grade bandwidth for AI-heavy workflows. If your product assumes constrained last-mile connectivity, start modeling what changes when small teams can run multi-GB models and media locally without feeling the pipe.
Tech & InnovationHow TikTok is Reshaping the Perfume Business
Fragrance is moving from department-store counters to TikTok-driven discovery and e-commerce, with men’s scents flagged as a major growth vector. Any CPG or beauty operator still optimizing for shelf space over creator pipelines is misaligned with where demand is actually being manufactured.
Tech & InnovationI wore snap specs at last: here’s what these massive glasses can do
Snap’s new Specs doubling down on spatial computing, AR games, and screen mirroring shows AR is still being treated as an entertainment-first, phone-adjacent device. If you’re building for AR, bias toward short, high-value interactions that justify wearing bulky hardware—not full-day replacement use cases yet.
Tech & InnovationPentagon CTO Emil Michael says the US should not take stakes in AI firms
The Pentagon’s CTO arguing against US equity stakes in AI firms is a clear signal that, for now, Washington prefers influence via procurement and regulation over ownership. Defense-focused AI startups should optimize for contract alignment and compliance, not cap table politics.