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Tech & Innovation·July 3, 2026·1 min read

Europe is coming for loot boxes, and the games industry is bracing

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European regulators are treating loot boxes as a child-protection and gambling issue, not just a UX mechanic—billions in recurring revenue are now in play. If you monetize via randomized rewards, start designing deterministic, age-gated, or geography-aware alternatives before Brussels does it for you.