Europe’s defence-AI champion Helsing is using Rakuten to break into Japan’s arms market
THE SO WHAT
Defense AI vendors are starting to pair with local consumer-tech giants — Helsing leaning on Rakuten — to navigate export controls, procurement, and trust in new regions. For dual-use and frontier-tech startups, the pattern is clear: market entry in sensitive sectors will increasingly run through entrenched domestic platforms, not greenfield sales teams.
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