Every Marvel and Star Wars D23 Expo 2026 reveal ranked — new X-Men movie cast, Avengers: Doomsday trailer #2, Ryan Gosling's Starfighter character name, and more
THE SO WHAT
Franchise-heavy slates like Marvel and Star Wars keep reinforcing that IP gravity dominates distribution—platforms and merch ecosystems move around these tentpoles. For smaller studios and creators, the practical move is to design for niche depth and community, not to chase four-quadrant spectacle budgets you can’t match.
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