Exclusive: BDX Droid figures, a talking Mandalorian, and more Star Wars toys are landing at Disney Store for May the 4th
THE SO WHAT
Disney’s May the 4th drop is another reminder that IP owners are monetizing fandom with high-frequency, event-tied merch cycles. For consumer brands, the lesson is simple — your calendar needs more ‘moments’ where product, story, and scarcity line up, not just evergreen SKUs.
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