Exclusive: 'If we're going to do it half-assed, let's not do it at all' — Co-founder reveals how a Batman chair changed Secretlab forever
THE SO WHAT
The Batman chair story is a reminder that a single, well-executed flagship collab can redefine a hardware brand’s margin structure and distribution leverage. If you’re in a niche physical product category, your next growth curve may come more from IP partnerships than from incremental SKU tweaks.
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