Exclusive: 'We...ask the impossible of these guys, and they figure it out': I saw inside Beats' labs to see how 12 years with Apple changed the company — and why 'the testing, the tuning, the science behind the fit and the sound' is the hidden secret
THE SO WHAT
Beats’ evolution under Apple underscores a simple pattern: the moat in consumer hardware is now test infrastructure and iterative tuning, not just industrial design. If you ship devices, your “labs” capability—measurement, fit, feedback loops—will determine how fast you can actually differentiate.
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