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Deep & Emerging Tech·October 29, 2026·1 min read

Feds Demand Info on Surveillance Pricing From 9 Companies, Including Walmart, Uber, and Delta

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The FTC probing whether companies use surveillance data to set the "highest price they can charge each consumer" puts algorithmic pricing squarely in the regulatory crosshairs. If you're personalizing prices or offers, assume you'll need an explainable trail for how those decisions are made.