FIFA's ExpressVPN World Cup sponsorship sparks fury from Spain's La Liga and French broadcasters
THE SO WHAT
When a World Cup sponsor is a VPN that refuses site blocking, the rights business is admitting that circumvention is part of the fan stack. Broadcasters and leagues need to assume VPN-normal viewing and shift from pure enforcement to packaging, latency, and UX that make the paid stream the path of least resistance.
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