Fifth Wall’s Brendan Wallace On Why The Best Proptech Bets May Not Look Like Proptech
THE SO WHAT
If the best proptech returns are hiding inside AI, climate, and infra plays that don’t market themselves as “proptech,” founders should worry less about category labels and more about owning critical workflows in real estate. LPs and GPs need to adjust their taxonomy—otherwise they’ll undercount exposure to the very trends reshaping the built environment.
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