‘Fitness is a natural extension of how people already use Spotify today’: That’s what the platform’s Senior Director of Product, Austin Lamon, believes — and he’s not done investing in the fitness hub's development just yet
THE SO WHAT
Spotify pushing deeper into fitness is another example of engagement surfaces turning into verticals—music, coaching, and commerce in one loop. If you run a niche fitness or wellness product, assume your top-of-funnel is getting intermediated and lean into either owned hardware, community, or highly specific outcomes.
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