Ford needs another Taurus, and the $30K Fathom EV pickup isn’t it
THE SO WHAT
A $30K EV pickup framed as a "Model T moment" shows how legacy OEMs are still searching for a true mass-market EV product-market fit. If you're in the EV or charging ecosystem, plan for a longer, choppier transition curve rather than a clean inflection driven by any single model launch.
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