Forget Garmin and Apple — this five-star fitness watch will have you smashing your PBs for under AU$160
THE SO WHAT
Budget devices like Amazfit’s Active 2 under AU$160 are compressing margins in wearables and shifting differentiation to software, data, and ecosystem. If you’re in health or fitness tech, assume hardware ASPs will keep sliding — plan to monetize services, insights, and integrations instead of the device itself.
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