Formula 1 world champion Lando Norris has signed up with a mysterious company claiming it provides 'rocket fuel for AI' — but why?
THE SO WHAT
Celebrity alignment with opaque AI infra vendors is a brand and distribution play, not a capability story. If you're buying 'rocket fuel for AI,' ignore the F1 wrapper and demand hard numbers on throughput, latency, and cost per token or per training run.
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