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Applied AI·July 30, 2026·1 min read

Friend re-launches its AI pendant with a speaker that talks to you, for twice the price

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An AI pendant that spent $1.8 million on a domain and is now relaunching at 2x the price is a stress test of how much consumers will pay for ambient companionship hardware. For builders, the question is whether your ‘AI gadget’ has a durable daily-use job, or is just betting on novelty and branding spend.