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Tech & Innovation·October 20, 2026·1 min read

FTC clears Publicis’ $2.2bn LiveRamp deal if rivals keep equal access

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Regulators are willing to let large agency–data deals through as long as access parity is contractually enforced for at least five years. If you depend on LiveRamp pipes, assume status quo for now—but start mapping alternatives in case competitive neutrality weakens when the consent order expires.