Gamers don’t need a $5,000 RTX 5090 anyway. DLSS got good enough
THE SO WHAT
If DLSS is good enough that a $1,999 flagship—and $5,000 aftermarket builds—are hard to justify, then AI upscaling is compressing the premium GPU market for pure gaming. Hardware and game studios should plan for a world where midrange cards plus smart software are the volume play, and reserve top-end silicon for AI, creator, and pro workloads.
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