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Tech & Innovation·July 23, 2026·1 min read

Garmin’s Whoop Killer Will Offer Free Heart Rate Monitoring After Backlash

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Garmin walking back paywalled live heart rate on the Cirqa shows the ceiling on subscription gating for core health metrics—users see vitals as table stakes, not premium. If you’re building hardware-plus-subscription, charge for insight and programs, not for access to the underlying data stream.