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Applied AI·August 6, 2026·1 min read

G’day, Alexa+: Amazon's AI-upgraded smart home assistant has finally arrived in Australia — and it's fully fluent in 'Strayan

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A AU$29.99/month price point for Alexa+ in Australia is a test of how much households will actually pay for agentic AI in the home. If you’re building consumer AI, assume users will compare you against this bundled assistant on both capability and perceived ‘free’ value via Prime.

Applied AI

OpenAI says "Apple should not be permitted to use a baseless and pretextual lawsuit to make up for its failures to integrate AI into its products"

A public fight between OpenAI and Apple over trade secrets and “failures to integrate AI” is really about who owns the default assistant surface on billions of devices. If this case survives and goes to discovery, assume more transparency around hiring, hardware, and model integration strategies—your own partnership and IP posture will be read against that backdrop.