GM is building its own in-vehicle AI assistant because Google’s Gemini cannot access what the car knows
THE SO WHAT
GM building an in-vehicle assistant that taps OnStar and proprietary telemetry—because Gemini can’t—underscores that data access, not just model quality, is the control point. Any OEM with rich sensor data will face the same choice: expose it to third-party assistants or build a vertically integrated agent that owns the driver relationship.
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