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Startups & Venture·August 12, 2026·1 min read

Goldman’s latest deal underscores how ‘boomer candy’ ETFs are now big business on Wall Street

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Goldman buying Neos is another marker that yield-focused, options-heavy “boomer candy” ETFs have become a serious fee pool, not a sideshow. Asset managers without a differentiated income product are going to feel pressure as distribution tilts toward firms that can manufacture complex exposures at scale.