Good news: Apple almost totally dodged inflation on the new iPhones, AirPods and Watches — bad news: the price of all other iPhones just got jacked up
THE SO WHAT
Holding prices on new flagships while hiking older models is Apple using the back catalog to protect margins and steer buyers up the stack. For operators, it’s a reminder that pricing power can be exercised asymmetrically across SKUs—your “entry-level” products can quietly carry more of the inflation load.
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