Google adds third-party games store Aptoide to the Play Store for Android users in the US, following a judge's orders in the antitrust lawsuit with Epic
THE SO WHAT
Android distribution is being forced one notch more open—having Aptoide installable via Play lowers the friction for alternative stores from "power user" to mainstream. If you run a game or app ecosystem, you now have a live testbed for multi-store pricing, promotion, and policy arbitrage on Android.
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