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Tech & Innovation·September 2, 2026·1 min read

Google Avoids Ad Exchange Sale as Judge Orders Tech Integration

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Forced interoperability in ad tech weakens vertical lock-in and nudges the market toward more modular, API-first stacks. If you depend on Google's ad tools, plan for a world where data and optimization logic can move more freely across exchanges — and where regulators may demand similar openness in adjacent ecosystems.