Google is simultaneously the most dominant and most vulnerable it has ever been
THE SO WHAT
Alphabet posting $109.9B in Q1 revenue with search queries at all-time highs while its core UX is under AI pressure shows what peak dominance plus structural vulnerability looks like. If your distribution or CAC depends on Google, treat this as a window—strong but shifting rails—and experiment with alternatives before any real traffic mix change shows up in your dashboards.
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