Google just dropped its Holiday 100, the years most-searched gifts. See our favorite 15 gift ideas.
THE SO WHAT
Search-derived gift lists like Google’s Holiday 100 are a reminder that demand-shaping is increasingly data-driven upstream—brands that don’t feed and instrument these discovery channels will see less organic lift in moments that matter. Treat this as a proxy for where consumer attention actually went this year, not where your campaign calendar hoped it would go.
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