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Tech & Innovation·October 5, 2026·1 min read

Google just got a boost in its bid to buy Spirit Airlines’ data for AI training

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Regulators warming to Google’s purchase of Spirit’s customer data for AI training is a green light for travel and loyalty datasets becoming strategic AI assets. If you own large behavioral datasets, assume their M&A value is now partially an AI training option — and that privacy assurances will be a negotiation lever, not a blocker.