Google rolls out changes to search results in the EU to comply with the DMA, saying they mark the largest reduction in quality of service in Search's history
THE SO WHAT
Google calling its DMA-driven EU search changes the “largest reduction in quality of service” it has ever shipped is a clear tell—regulation is now a product constraint users will feel. If you rely on organic or vertical search in Europe, expect traffic volatility and start testing alternative discovery channels this quarter.
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