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Applied AI·August 17, 2026·1 min read

Google wins a bankruptcy auction with a $10M bid to acquire deidentified business data, software code, and more from Spirit Airlines to improve its AI models

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Google paying $10M in bankruptcy court for deidentified Spirit Airlines data and code shows proprietary operational datasets are now a tradable asset class for model training. If you own large, structured transaction or operations data, start treating disposition, licensing, and anonymization as a revenue and risk surface, not an afterthought.