Google's $10 million bid to buy old business data from Spirit Airlines so it can use it to train AI has hit turbulence
THE SO WHAT
A $10M offer for a single airline’s historical business data makes clear that proprietary corpora are now priced as strategic assets, not exhaust. If you hold large operational datasets, revisit your data rights, retention, and monetization strategy before they’re quietly locked into someone else’s training pipeline.
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