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Tech & Innovation·September 17, 2026·1 min read

Google's ad tech monopoly will remain, but must relax rules and appoint antitrust monitor

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Behavioral remedies on Google’s ad stack—more interoperability, an external monitor, but no breakup—signal that regulators are targeting conduct, not structural separation. If you rely on Google ads, plan for incremental transparency and integration hooks rather than a sudden reshuffling of market share.