Google's AI Search is endangering the open web; Cloudflare: between June 2025 and April 2026, human traffic to sites of businesses in many industries fell ~40%
THE SO WHAT
A ~40% drop in human traffic in under a year is not an SEO problem—it’s a distribution shock driven by AI answers in the search box. If your funnel depends on organic discovery, you need parallel channels now: direct audience, partnerships, and surfaces inside the AI assistants themselves.
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