GoPro CEO says cameras are 'what we were founded to do and it’s what we will always do' following merger uncertainty — but I'll believe it when I see it
THE SO WHAT
Public recommitments to "core" hardware after merger chatter are as much about calming channels and users as they are about strategy. If your product sits in a niche hardware category, assume customers are reading every M&A rumor as a support and ecosystem risk signal.
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