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Tech & Innovation·October 19, 2026·1 min read

Governments need startups. So why is it so hard to sell to them?

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Public-sector demand for AI and software is real, but the procurement stack is still optimized for incumbents and long cycles. If gov is on your roadmap, treat it like a separate GTM motion—dedicated BD, compliance, and patience—rather than an opportunistic extension of your commercial playbook.