
GPU prices are approaching 2.5x their launch cost. Asus and Gigabyte just made it official with a second 2026 price hike.
THE SO WHAT
Channel hikes pushing some GPUs to ~2.5x launch prices — with RTX 5090D V2 up another $592–$666 — mean your AI infra budget is now exposed to component inflation, not just cloud rates. Lock in multi-year pricing where you can, and revisit the build-vs-rent calculus for any workload that assumed stable GPU capex.
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