Have a playlist that's full of memories? Qobuz and iFi want to hear it for World Alzheimer's Month, and you could win an elite 5-star DAC
THE SO WHAT
Music platforms leaning into memory and cognition themes hint at a coming wave of “wellness” positioning in audio. For consumer tech marketers, it’s a cue that emotional use cases may convert better than another round of bitrate and codec specs.
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