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Tech & Innovation·September 1, 2026·1 min read

‘Having the latest chipset will cost a lot more’: Poco gets real about the ‘pressure’ of rising memory costs as it launches the F9 Ultra with an unchanged chipset

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When a value brand openly cites memory prices as the reason to hold chipsets flat, the BOM constraint is shifting from compute to RAM. Hardware roadmaps need scenarios where you differentiate on software and efficiency, not just the next SoC bump.