How Beyond Meat sank from a $14 billion plant-based protein powerhouse to a penny stock
THE SO WHAT
Beyond Meat’s slide from $14B to penny stock is a reminder that hype plus distribution deals don’t equal durable demand — repeat purchase behavior is the only real moat in CPG. If you’re selling a “future of X” product, instrument the hell out of retention and willingness to pay, not just trial and shelf space.
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